Wharton’s Eric Bradlow, Peter Fader and Raghuram Iyengar discuss what’s next for customer analytics. Ten years ago, the most forward-thinking companies were just starting to dive into the potential of data and analytics. Since then, brands have moved from using
STRATEGY & EXECUTION MAGAZINE ARTICLE Thomas H. Davenport We all know the power of the killer app. Over the years, groundbreaking systems from companies such as American Airlines (electronic reservations), Otis Elevator (predictive maintenance), and American Hospital Supply (online ordering)
February 23, 2016 By Ian Chipman Almost anywhere we turn, evidence of a data revolution abounds. That realization suffused the inaugural Women in Data Science Conference at Stanford. The daylong event brought leading academic researchers together with 400 attendees from
