Smart homes, the Internet of Things, social media, mobile applications, and other technologies are generating unprecedented amount of unstructured data. This "big unstructured data" has the potential to transform businesses and industries and to unlock tremendous value that translate into huge revenues
Separating Better Data from Big Data: Where Analytics Is Headed

Wharton’s Eric Bradlow, Peter Fader and Raghuram Iyengar discuss what’s next for customer analytics. Ten years ago, the most forward-thinking companies were just starting to dive into the potential of data and analytics. Since then, brands have moved from using