The success or failure of every business is driven by the decisions that its leaders make. Decisions based on facts—and not gut feelings consistently lead to better business performance.

 At Pivot BI Analytics, we develop interactive visualization  charts and storytelling dashboards for clients.

Modern marketers need to know how to measure and share performance outcomes of their programs in real-time—and what agile decision making, based on these outcomes, really entails. They’ll need to blend data from multiple source channels and select the best metrics for their visualization reports. Lastly, they need to visually showcase data for organizational alignment and client reporting. Not to mention having colorful, interactive and innovative marketing dashboards, just for that extra polish.

Marketing analytics is the process of measuring, analyzing, and managing your marketing strategy’s performance to maximize its effectiveness and optimize your return on investment (ROI). Analytics allow marketers to be more efficient and minimize wasted marketing budget.

Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure out which webpage design works best for customers or what features to include in their product design or service to boost sales. Marketers, in particular, use data analytics to answer questions like:  To put customers in a shopping mood, is it better to make the webpage banner blue or red? Or do these colors not matter? 

Getting the answer right could mean the difference between higher sales or losing to the competition. We use google analytics, A/B testing and other superior data analytics tools to help marketers develop actionable intelligence and make strategic decisions.

Wharton University research shows that 57% of marketers are incorrectly crunching business data and potentially getting the wrong answers — and perhaps costing companies a lots of money.

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